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29
Google join the social scene
Posted by Lee Conlin on 29 June 2011 09:58 AM

Google have released a "+1" button that is very similar in function to the "Like" and "Tweet" buttons already in use all over the web for other social networking sites.

How it works....

A lot of people now have Google accounts in one form or another, be it from YouTube, an android device or any of the many other sites and services that Google operate.  When you click the "+1" logo on a page, any contacts saved in your Google account will see these as "Recommended sites" when they do a relevant search while signed into their Google account.

 

FAQ

The +1 button and search results

Q: How does +1 affect search results?

A: +1 helps people discover relevant content—a website, a Google search result, or an ad—from the people they already know and trust. Adding the +1 button to your pages lets users recommend your content, knowing that their friends and contacts will see their recommendation when it’s most relevant—in the context of Google search results.

When a signed-in Google user is searching, your Google search result snippet may be annotated with the names of the user's connections who've +1'd your page. If none of a user's connections has +1'd your page, your snippet may display the aggregate number of +1's your page has received.

 

Q: Does +1 affect my site’s performance in search?

A: Content recommended by friends and acquaintances is often more relevant than content from strangers. For example, a movie review from an expert is useful, but a movie review from a friend who shares your tastes can be even better. Because of this, +1’s from friends and contacts can be a useful signal to Google when determining the relevance of your page to a user’s query. This is just one of many signals Google may use to determine a page’s relevance and ranking, and we’re constantly tweaking and improving our algorithm to improve overall search quality. For +1's, as with any new ranking signal, we'll be starting carefully and learning how those signals affect search quality.

 

Q: How will the +1 button affect my traffic?

A: Personalized annotations next to your page in search results may increase your site’s visibility and make your site’s snippet more compelling, which may in turn increase the odds that users will click through to your page.

 

For information on how to get this added to your store please contact our sales team direct on 08455 198356 or email to sales@easywebstore.net


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